How it works
Visit a Build-A-Bear Workshop store
Choose a bear, skin tone, and outfit
Participate in the "heart ceremony" by making a wish on a heart and putting it in your bear
Record a message for your bear using the "Build-A-Sound"
Stuff your bear
Name your bear
Take your bear home
Features
The workshop has eight stations: Choose Me, Hear Me, Stuff Me, Stitch Me, Fluff Me, Dress Me, Name Me, and Take Me Home
Build-A-Bear also offers a Birthday Treat Bear where the cost of the bear is based on the birthday child's age
Experience
Build-A-Bear aims to create an "experiential retail" experience where customers can imagine, discover, learn, and create
Some say the most memorable parts of the experience are the heart ceremony and the Build-A-Sound.
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